Lick these creatives like a wild bear on honey, with the (only) swipe file you'll need to makes your customers say…
Lick these creatives like a wild bear on honey, with the (only) swipe file you'll need to makes your customers say…
Nir Raizes
Nir Raizes
Oct 24, 2024
Oct 24, 2024
•
5 Minutes
5 Minutes
Hi you!
I've scoured the internetz and collected this week's top performing ad creatives so you don't have to.
Use them as inspiration, or blatantly copy frame for frame. Whatever works for you!
Make sure you bookmark this page, it will be updated weekly!
Here are this weeks top 10 creatives for your copying pleasure.
Hi you!
I've scoured the internetz and collected this week's top performing ad creatives so you don't have to.
Use them as inspiration, or blatantly copy frame for frame. Whatever works for you!
Make sure you bookmark this page, it will be updated weekly!
Here are this weeks top 10 creatives for your copying pleasure.
P.S. Clicking the links on this page will open Foreplay where all my ads are hosted, to view the full ad copy - press that little button on the top right hand side (see image).
P.S. Clicking the links on this page will open Foreplay where all my ads are hosted, to view the full ad copy - press that little button on the top right hand side (see image).
1) Dr. Squatch "Ball Wash"
1) Dr. Squatch "Ball Wash"
Format: Video ad
Platform: Facebook + Instagram
Ad type: Broad scale top of funnel
Time running: 65 days
Format: Video ad
Platform: Facebook + Instagram
Ad type: Broad scale top of funnel
Time running: 65 days
This ad works on so many levels, from the scroll stopping thumbnail, unbeatable controversial hook, to the overall fun vibe that pulls you into watching the rest of the video. One of the best scaling ads I've seen in a while!
This ad works on so many levels, from the scroll stopping thumbnail, unbeatable controversial hook, to the overall fun vibe that pulls you into watching the rest of the video. One of the best scaling ads I've seen in a while!
2) Detour Sunglasses "Big head"
2) Detour Sunglasses "Big head"
Format: Video ad
Platform: Facebook + Instagram
Ad type: Broad scale top of funnel
Time running: 329 days
Format: Video ad
Platform: Facebook + Instagram
Ad type: Broad scale top of funnel
Time running: 329 days
Detour makes sunglasses for people with big heads. Tackling the problem 'head'-on, they enlisted former NFL big man Aaron Gibson (and his big head) to speak right to the problem people with big heads have with other sunglasses brands. The result is an exceptinally well executed top of funnel video that grabs attention and (if you got a big head) hooks you into Detour's funnel.
Detour makes sunglasses for people with big heads. Tackling the problem 'head'-on, they enlisted former NFL big man Aaron Gibson (and his big head) to speak right to the problem people with big heads have with other sunglasses brands. The result is an exceptinally well executed top of funnel video that grabs attention and (if you got a big head) hooks you into Detour's funnel.
3) Ombraz Sunglasses "No Break"
3) Ombraz Sunglasses "No Break"
Format: Image ad
Platform: Facebook + Instagram
Ad type: Middle of funnel - feature-benefit call out.
Time running: 167 days
Format: Image ad
Platform: Facebook + Instagram
Ad type: Middle of funnel - feature-benefit call out.
Time running: 167 days
This is a classic 'features-benefit call out ad' where (as the name suggests) we call out features and benefits. This ad type always works for driving people from considering "a product" to considering "your product".
This is a classic 'features-benefit call out ad' where (as the name suggests) we call out features and benefits. This ad type always works for driving people from considering "a product" to considering "your product".
4) The Smooth Company - "Perfect slick back"
4) The Smooth Company - "Perfect slick back"
Format: Video ad
Platform: Facebook + Instagram
Ad type: Top of funnel "How to" ad
Time running: 133 days
Format: Video ad
Platform: Facebook + Instagram
Ad type: Top of funnel "How to" ad
Time running: 133 days
A great example of the "How to" ad. Influencer UGC showing the target audience how to achieve a desired outcome. Good hook although it could have been more specific (in X seconds). Other than that, pretty much perfect. No wonder it's been running for so long.
A great example of the "How to" ad. Influencer UGC showing the target audience how to achieve a desired outcome. Good hook although it could have been more specific (in X seconds). Other than that, pretty much perfect. No wonder it's been running for so long.
5) Fabula Coffee - "Promo"
5) Fabula Coffee - "Promo"
Format: Image ad
Platform: Facebook + Instagram
Ad type: Bottom of funnel promo
Time running: 722 days (!!!)
Format: Image ad
Platform: Facebook + Instagram
Ad type: Bottom of funnel promo
Time running: 722 days (!!!)
A variation of the 'features-benefits' ad, this one also puts the promo right in your face. Aimed at 'on the fence people' to give them that final push to become a customer.
A variation of the 'features-benefits' ad, this one also puts the promo right in your face. Aimed at 'on the fence people' to give them that final push to become a customer.
6) Mott & Bow - "Us vs Them"
6) Mott & Bow - "Us vs Them"
Format: Image ad
Platform: Facebook + Instagram
Ad type: Middle of funnel comparison
Time running: 9 days
Format: Image ad
Platform: Facebook + Instagram
Ad type: Middle of funnel comparison
Time running: 9 days
This classic "Us vs Them" ad by Mott & Bow shows your prospect that when it comes to solving shapeless saggy butts, our jeans simply out perform the competition. This ad type is a true classic and works every time (when placed in the right stage of your funnel).
This classic "Us vs Them" ad by Mott & Bow shows your prospect that when it comes to solving shapeless saggy butts, our jeans simply out perform the competition. This ad type is a true classic and works every time (when placed in the right stage of your funnel).
7) Detour Sunglasses - "This sucks!"
7) Detour Sunglasses - "This sucks!"
Format: Image ad
Platform: Facebook + Instagram
Ad type: Top-Middle of funnel: Problem aware audience
Time running: 980 days
Format: Image ad
Platform: Facebook + Instagram
Ad type: Top-Middle of funnel: Problem aware audience
Time running: 980 days
This creative first saw light almost 3 years ago! Thats when some of you reading this were in diapers. You know what sucks? This ad doesn't. A great catchy headline and a promise of big frames for big dogs, coupled with these 3 sexy men-gods in a hot-tub, keep making this one a sure bet winner.
This creative first saw light almost 3 years ago! Thats when some of you reading this were in diapers. You know what sucks? This ad doesn't. A great catchy headline and a promise of big frames for big dogs, coupled with these 3 sexy men-gods in a hot-tub, keep making this one a sure bet winner.
8) True Classic - "Dad bods deserve better tees."
8) True Classic - "Dad bods deserve better tees."
Format: Video ad
Platform: Facebook + Instagram
Ad type: Top of funnel - UGC compilation
Time running: 244 days
Format: Video ad
Platform: Facebook + Instagram
Ad type: Top of funnel - UGC compilation
Time running: 244 days
This (true) classic UGC compilation ad touches on all the important bits and pieces manly men care about when choosing a t-shirt. Especially what their wives think.
This (true) classic UGC compilation ad touches on all the important bits and pieces manly men care about when choosing a t-shirt. Especially what their wives think.
9) ComfortOrtho Shoes - "The really long ad."
9) ComfortOrtho Shoes - "The really long ad."
Format: Video ad
Platform: Facebook + Instagram
Ad type: Top of funnel - "Problem"
Time running: 115 days
Format: Video ad
Platform: Facebook + Instagram
Ad type: Top of funnel - "Problem"
Time running: 115 days
This one breaks some rules, especially when it comes to its 4:19 running time(!!) Why would anyone in their right mind run an ad so long? Qualifying! If your viewr stayed and watched the whole thing, you can be sure they're interested! Retarget them with a shorter "benefits-features ad" or a coupon code and they'll buy more often than not.
This one breaks some rules, especially when it comes to its 4:19 running time(!!) Why would anyone in their right mind run an ad so long? Qualifying! If your viewr stayed and watched the whole thing, you can be sure they're interested! Retarget them with a shorter "benefits-features ad" or a coupon code and they'll buy more often than not.
10) VetPro Complete - "Free bottle BOGO"
10) VetPro Complete - "Free bottle BOGO"
Format: Image ad
Platform: Facebook + Instagram
Ad type: Bottom of funnel - Promo.
Time running: 999 days (WTF?!)
Format: Image ad
Platform: Facebook + Instagram
Ad type: Bottom of funnel - Promo.
Time running: 999 days (WTF?!)
Sometimes the simplest ads are the best kind. Put up a good offer, slap on a cute dog and you're done. Right? Well, this ad capitalizes on the entire customer journey funnel and is sent in at the end to hit the home run. In other words, if you're still in doubt after finding out you had a problem, checking solutions, AND landing on OUR solution… Here's a cool promo offer to get you to convert. Works like a charm.
Sometimes the simplest ads are the best kind. Put up a good offer, slap on a cute dog and you're done. Right? Well, this ad capitalizes on the entire customer journey funnel and is sent in at the end to hit the home run. In other words, if you're still in doubt after finding out you had a problem, checking solutions, AND landing on OUR solution… Here's a cool promo offer to get you to convert. Works like a charm.
—————————————————
Are you not (somewhat) entertained?
Are you not (somewhat) entertained?
I hope you've enjoyed tonight's entertainment.
If you'd like to scale your brand like the pros - book a creative audit and we'll get on a call.
You'll get a bunch of free tips from a guy who scaled a few brands including his own which he took from $0 to $1,035,100 in 31 days.
Wait what?? Who's that guy??? I'd like to meet him right away!
Oh yeah, that's me.
Book a call now cause I'm kind of busy.
We'll make your ads run smoother than a baby's bottom (and smell better too)…
Book now (or forever stay behind).
And be sure to check back next week when I send over some new scalable, top converting, make you sell your mother for a pair of shoes ad creative.
See you soon.
Nir
I hope you've enjoyed tonight's entertainment.
If you'd like to scale your brand like the pros - book a creative audit and we'll get on a call.
You'll get a bunch of free tips from a guy who scaled a few brands including his own which he took from $0 to $1,035,100 in 31 days.
Wait what?? Who's that guy??? I'd like to meet him right away!
Oh yeah, that's me.
Book a call now cause I'm kind of busy.
We'll make your ads run smoother than a baby's bottom (and smell better too)…
Book now (or forever stay behind).
And be sure to check back next week when I send over some new scalable, top converting, make you sell your mother for a pair of shoes ad creative.
See you soon.
Nir
